By Rohin, AIITEU Delhi NCR India’s e-commerce market has been booming for some time: according to a Parliamentary Standing Committee report, the market is expected to grow from $ 46.2 billion in 2020 to $111.4 billion in 2025. Private estimates predict a rise to $400 billion by 2030 on the back of heavy increases in funding, projecting 19% compound annual growth between 2022 and 2030. However, the sector has also witnessed significant concentration. For example, in 2021, during the Diwali sale season, Walmart-owned Flipkart and Amazon had 60% and 32% of the market share by Gross Merchandise Value (GMV) respectively. The two giants also have significantly more monthly active users…